CRM Bob

About us

Master 22 Solutions builds tools for founders who do it all

Master 22 Solutions is the company behind CRM Bob and the wider CEO Bob suite. We build software for solo founders, bootstrappers and small businesses — the teams of one to ten people who are expected to run strategy, go-to-market and delivery without a back office behind them.

Most business software assumes there is someone whose job it is to configure it. Ours does not. CRM Bob reads the shared Venture File written by the rest of the suite, so it already knows your ideal customer profile, positioning and go-to-market plan on day one.

What we care about

Built for one-person teams

Master 22 Solutions builds software for founders who are doing sales, marketing and delivery at the same time. Every feature has to earn its place against that reality.

Strategy before software

Tools should start with your plan already loaded. That is why the CEO Bob suite shares a single Venture File instead of asking you to configure each product from scratch.

Zero admin overhead

No implementation projects, no consultants, no admin console to learn. If it takes weeks to set up, it does not ship.

The CEO Bob suite

IdeaBob validates the idea, BoardroomBob sets the strategy, DistributionBob builds the go-to-market plan, Sales Bob runs the outreach — and CRM Bob is where the resulting leads and deals land. You can learn more about the full suite at ceobob.com.

Work your pipeline with CRM Bob

Create a workspace, import your contacts and open your first deal in an afternoon.